IPPE Expo 2017

If you’ll be visiting IPPE 2017 in Atlanta this year, come visit us in Hall C on booths C2165/C2169 – and for a preview of what we’re planning this year, read on.



Future-proofing modern hatcheries with super-connected products and services

Growing demand for poultry and eggs is driving sustained growth in our sector – and many of our customers are responding by building larger, more complex hatcheries than ever before. To maintain efficiency, cost-effectiveness and accountability, these large-scale operations demand fully integrated hatchery solutions – and almost all are migrating to single stage incubation, with an increasing focus on animal welfare.

SmartPro™ incubation combines advanced climate control with a complete range of hatchery automation systems. All are connected by SmartCenterPro™ for unrivalled access to data at every level of operations, with 21 SmartCare™ service options that allow our customers to tailor exactly the support they need.

In partnership, Pas Reform and NatureForm are delivering exciting new products and projects across North America and beyond – all supported by the training and expertise of Pas Reform Academy.

Together, we are now the world’s only single-source supplier of fully integrated hatchery solutions – and during IPPE, we will demonstrate how this approach is delivering the highest numbers of best quality chicks for our customers around the world.

We’re looking forward to a dynamic and eventful IPPE – and with the warmest of welcomes, we hope you can join us in Atlanta!

100+ Product solutions to choose from

Integrated hatchery solutions from the world’s only single-source supplier of integrated hatchery solutions, with more than 100 new titles to choose from. Everything you need to super-connect incubation, climate control, automation and technical support in your hatchery!

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SmartPro™ NF Series single-stage incubation

Building on more than fifty years at the leading edge of single-stage incubation technology, SmartPro™’s modular design makes it possible to meet the specific needs of every egg being incubated, according to its breed, flock, age or storage profile. And now, with the introduction of the NF series, SmartPro™ can accommodate a wide variety of tray types, including both US and European sizes.

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SmartCare™ – 360° service and support

Advanced, integrated solutions require more diverse technical skills and highly responsive service – and SmartCare™ has been created to deliver efficient, uninterrupted performance at every level of your hatchery’s operations. Designed to support all the key life stages of any hatchery project, choose from 21 different options to tailor a support package that optimizes performance exactly where you want it, for the highest numbers of best quality chicks.

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SmartStart™ – A game changer in post-hatch feeding

Find out how Pas Reform’s collaboration with biotech startup In Ovo and premix specialist Twilmij has delivered a brand new post-hatch feeding innovation. Taking our lead from nature, SmartStart™ uses NADES to retain water inside a semi-moist feed for a practical, uncomplicated post-hatch feeding solution.

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Read all about it! Get the latest edition of NatureForm Times – onstand & online

Packed with news of the latest developments, from product innovations and people updates to exciting customer projects from forward-looking hatcheries around the world.

Download NatureForm Times

We look forward to seeing you at IPPE! Find us in hall C on booth C2165/C2169!

Tweet with us using #NatureForm